1.3 DS4U (UK) Limited is committed to respecting the legal requirements that exist in the European Union regarding data privacy, including the United Kingdom Data Protection Act 1998 and Privacy and Electronic Communications (EC Directive) Regulations 2003.
(a) “Customer” means any person (including individuals, firms and companies and other organisations) who is a customer of DS4U (UK) Limited including persons who browse, register on or otherwise use our website, or who purchases our Products;
(b) “Customer Data” means all data and information we collect, hold and/or process concerning our Customers and individuals who are their contacts or representatives;
(c) “DS4U (UK) Limited”, “we”, “us” and “our” means DS4U (UK) Limited;
(d) “Personal Data” means Customer Data that falls within the meaning of personal data under the Data Protection Act 1998, being data which relates to a living individual, who can either be identified form that data alone, or from that data in combination with any other information in our possession (for example, the name, age, email address or mailing address of an individual);
(e) “You” or “your” means the Customer in respect of whom we collect, hold or process any data from time to time;
(f) “Website” means all and any website operated by us from time to time, including our website www.directshopping4u.com, our purchasing web pages and our support forums, and to all information and services obtained through our website as the same change from time to time.
3 Your Consent
4 Customer Data
We describe in detail below each type of Customer Data we collect, how we collect it and what we do with it.
4.1 Customer Transaction Data
(a) What it comprises
This Customer Data comprises all data you provide or we otherwise collect or generate when you register with our Website, or purchase any Products from us, or when we or you communicate with the other in any way (such as support request), including individual or corporate names, addresses, email addresses, card or other payment details, passwords and usernames, purchase and payment history and transaction records, contact details for any other individuals who are the representatives for any Customer who is a business or other organisation, support and help and other messages and communications exchanged, telephone call recordings and forum posts.
(b) How we collect it
We collect, generate, process such Customer Data when you register with or use our Website or purchase any Products from us or communicate with us, including where you complete any registration or purchase forms, submit any forum posts or submit any order of message to us.
(c) What we use it for
DS4U (UK) Limited uses such Customer Data for the following purposes:
(i) Administration and Performance
To manage and administer our relationship with you, including your registrations with us, transactions with us, and communications with us, to perform all orders and contracts with you, to provide the Products, information and services you request, and to respond to your comments, questions and support requests, and to monitor compliance with and enforce the terms of our relationship and any contracts with you and our software licences granted to you.
To send you news and status messages concerning DS4U (UK) Limited and the status of our Website, Products and services.
To send you details of promotional events where you have specifically registered for the same.
We may use your Customer Data, including your email and postal address, to send you marketing messages concerning our Products. However, if that Customer Data is Personal Data we will not do so unless you have consented to the same, or not opted out of this and you may withdraw your consent to use at any time any email address published on our Website.
(v) Web Forum
Where you submit post to any public website forum we operate then by doing so you agree that we may publish those posts.
(vi) Analysis and Improvement
We may also use such Customer Data to carry out analysis and research in relation to our overall business performance, and to facilitate reviews, developments and improvements to the content and functionality of our Website and the Products we offer, to better understand our customers and markets, to improve our products and services.
(vii) Telephone Calls
We may monitor and record telephone calls for the purpose of security and training.
4.2 Click-Stream Data
(a) What it comprises
This data comprises tracking of your use of our Website (including purchases you make and registrations), including for example which pages you view and which links you use. This information about your use of this Site is called “click-stream data.” Click-stream data does not identify you personally. If we link any click-stream data to your personal name we will treat it as Personal Data.
(b) How we collect it
We use technology running on our Website server computers to monitor and capture click-stream data.
(c) What we use it for
Click-stream data is used to analyse the performance of our Website, to improve our Website, to help us determine what is important to you and what is not, to help us decide what content and features to add and what to discard, and to help us determine whether our Website is easy to use or whether we need to redesign certain pages and links.
(a) What they comprise
We may finally obtain information about you by installing our own markers on your computer. These markers are commonly called “cookies” and are small pieces of information that are transferred from our Website and stored by your browser in a small text file on your computer. Their use is very common by many online services. They enable us to know you by a computer generated, unique identifier, and are used to store and track information about Website usage and to remember you and your settings when you next visit.
(b) What we use them for
(i) per-session cookies are used while you are logged on to our Website to record temporary data relating to your visit to our Website, to manage the delivery of web pages to; you and any registration and ordering processes, and to help us monitor traffic through the Website;
(ii) logon and usage cookies store some data between visits to our Website in order to allow you to log on to your account more easily, and using them we are able to personalise your experience and create a database of your previous choices and preferences, and in situations where those choices or preferences need to be collected again, they can be supplied by us automatically, saving you time and effort. For example, after you purchase a product once, if you need to purchase it again your previous selection of options will be retained and can be re-entered more quickly.
(c) De-activating Cookies
If you do not want to use “cookies” most internet browser programs will permit you to turn them off. Should you do this you will still be able to access most of our Website as normal, but some processes that depend on cookies may not work properly. Your computer may be specially configured to reject cookies: please refer to your browser for more information.
5 Disclosure of Customer Data to Third Parties
5.1 Purposes of disclosure and recipients
We do not share Customer Data with any third parties except as provided below or as required by law and where we share Personal Data with third parties this will be in accordance with clause 5.2 below:
(a) Marketing Purposes
We may share Customer Data with third parties for use by those third parties to market their products and services to you. However, if such Customer Data is Personal Data, we will not do so without consent of the individual to whom the Personal Data relates and you may withdraw your consent to such use at any time using any email address published on our Website.
(b) Payment Processing
Your Customer Data may be processed by third parties who provide order processing services to us and we may transfer Customer Data to third party payment processors in order to process payments for orders (such as credit and debit card processing companies). If we use a third party order processing service, they will collect and sent your data to us securely, which will then be incorporated into our databases.
(c) Our Contractors
(d) Legal Requirements
We may share or transfer your Customer Data to a government authority where required to comply with a legal requirement, for the administration of justice, or where reasonably required to protect you or your company’s vital interests.
(e) Corporate Transfer
We may transfer your Customer Data to any company that purchases or otherwise acquires our business in the event of a corporate sale, merger, reorganisation, dissolution or similar event.
We may use your Customer Data along with other data to provide statistics on an anonymous basis to our contractors, marketing partners (including banks and other institutions who may promote our Products to their customers), and other companies and organisations we deal with, for a range of purposes, including assessing and reporting on the overall performance of our Product and Website, assessing and reporting on overall Product take-up and usage, assessing and reporting on malware and unsafe websites and associated threats and risks in general or for any group of customers.
5.2 Data Protection Act Requirements
Before disclosing any Personal Data to a third party, we will contractually require the third party to take adequate precautions to protect that Personal Data against unauthorised use or disclosure and to process it only in accordance with our instructions or for the purposes for which it was disclosed. If we have any Personal Data processed outside the European Union we will comply with the requirements of the Data Protection Act 1998 and all other applicable data protection laws within the European Union in connection with such processing.
6 Data Integrity and Security
We will take commercially reasonable measures to maintain the integrity and security of Customer Data. We keep Customer Data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal reporting or document retention requirements. Our servers and our databases are protected by industry standard security technology, such as industry standard firewalls and password protection. Although we cannot guarantee against any loss, misuse, unauthorised disclosure, alteration or destruction of data, we try to prevent such unfortunate occurrences.
7 Other Websites
10 Your rights
10.1 You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at any email address published on our Website.
10.2 Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
11 Access to information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.